Strategy in a World of Uncertainty

The consequences of good strategy vs. bad strategy has never been higher.

If you're using AI with common data sets, you'll end up with common strategies that fail to capture critical nuance.

Which will make it very hard for you to generate the value required for excess economic returns that stem from the true understanding of your competitive advantage.

It's human nature to go to ground during uncertainty, yet despite such significant levels of uncertainty and volatility, strategic decisions still must be made.

Flexible decision-making is becoming increasingly important, and the commitment-to-flexibility ratio of your strategy should be regularly analysed and evaluated to ensure you're able to allocate resources to new opportunities faster than your competitors.